Koh, Suna; Jung‐Eun Yoo, Joanne; Boger, Carl A. - In: International Journal of Contemporary Hospitality Management 22 (2010) 5, pp. 718-735
Purpose – Spas have become increasingly popular with consumers and have emerged as important profit centers for hotels. However, the uniqueness of this market has been largely overlooked in hospitality literature. The purpose of this paper is to fill the research gap by identifying different...