Abrantes Ferreira, Daniela; Gonçalves Avila, Marcos; … - In: Social Responsibility Journal 6 (2010) 2, pp. 208-221
Purpose – This study intends to investigate whether corporate social responsibility (CSR) would positively influence the benefit and the value perceived by the consumer in the company's offer, the judgment of fairness in the price differential charged for it, and his/her buying intention, in a...