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"Zauberlehrlehrlings BeSEM" - oder "was Anwender über Ge- und Missbrauch des Structural Equation Modeling in der betriebswirtschaftlichen Forschung wissen sollten"

Mazanec, Josef A. - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 1, pp. 25-30

Persistent link: https://www.econbiz.de/10003442827

Tourism-receiving countries in connotative Google space

Mazanec, Josef A. - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 4, pp. 501-512

Persistent link: https://www.econbiz.de/10008779120

Austria and the competitive league : exploring the robustness of country classes derived from the WEF global competitiveness reports

Mazanec, Josef A. - In: Außenhandel im Wandel : Festschrift zum 60. Geburtstag …, (pp. 21-38). 2011

Persistent link: https://www.econbiz.de/10009304638

Veränderungen im Kundenprofil der Ferienhotellerie

Mazanec, Josef A. - In: Unternehmertum im Tourismus : Führen mit Erneuerungen, (pp. 19-34). 2004

Persistent link: https://www.econbiz.de/10001891154

Allocating an advertising budget to international travel markets

Mazanec, Josef A. - In: Annals of tourism research : ATR ; a social sciences journal 13 (1986) 4, pp. 609-634

Persistent link: https://www.econbiz.de/10001021257

A decision support system for optimizing advertising policy of a national tourist office : model outline and case study

Mazanec, Josef A. - In: International journal of research in marketing : IJRM ; … 3 (1986) 2, pp. 63-77

Persistent link: https://www.econbiz.de/10001041171

Determining long-term change in tourism research language with text-mining methods

Mazanec, Josef A. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 1, pp. 75-83

Persistent link: https://www.econbiz.de/10011686902

"Zauberlehrlehrlings BeSEM" - oder "was Anwender über Ge- und Missbrauch des Structural Equation Modeling in der betriebswirtschaftlichen Forschung wissen sollten"

Mazanec, Josef A. - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 1, pp. 25-30

Persistent link: https://www.econbiz.de/10009854151

SIMSEG/ACM - a simulation environment for artificial consumer markets

Buchta, Christian; Mazanec, Josef A. - 2001

The ACM-Artificial Consumer Market is part of the integrated simulation endeavor named the Ar-tificial Economy. Complementing and extending the concepts developed in the SIMSEG simulation environment of Working Paper No. 60 this report proceeds in two steps...

Persistent link: https://www.econbiz.de/10005841596

The SIMSEG project : A simulation environment for market segmentation and positioning strategies

Baier, Thomas; Mazanec, Josef A. - 1999

A simulation environment for exploring analytical tools and joint segmentation and brand positioning strategies is tailored to comply with the perceptions-based approach to market segmentation. The initial version contains a number of ad hoc segmentation strategies....

Persistent link: https://www.econbiz.de/10005841658