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A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia

Wei, Sherrie; Ruys, Hein; Muller, Thomas E. - In: Journal of Marketing Practice: Applied Marketing Science 5 (1999) 6/7/8, pp. 200-212

Surveys the perceptions of attributes of three‐ to five‐star hotels by marketing managers and by older people aged 60 …, and 44 hotel marketing managers in Australia working at three‐ to five‐star hotels. Respondents’ ratings of a set of eight … furnishings, front‐desk efficiency and staff attitude. Usable data were analysed for 154 older consumers in Queensland, Australia …

Persistent link: https://www.econbiz.de/10014889358

Marketing Strategic Alliances: The Small Hotel Firm

Morrison, Alison J. - In: International Journal of Contemporary Hospitality Management 6 (1994) 3, pp. 25-30

Investigates the concept of strategic alliances in the context of hotel sector small firms. The rapid increase in the number of international strategic alliances is recognized as one of the most significant management trends of the 1990s. In particular, they may affect firms′ cost structures,...

Persistent link: https://www.econbiz.de/10014763294

Strategic Management in Context at Swallow Hotels

Webster, Michele M. - In: International Journal of Contemporary Hospitality Management 6 (1994) 5, pp. 3-8

Draws on recently completed research project concerned with strategic management at Swallow Hotels. Reviews literature … obtaining of company‐specific information for application to the model. In conclusion uses a case study of Swallow Hotels in the …

Persistent link: https://www.econbiz.de/10014763300

The Education and Training Needs of the Hotel Financial Controller

Burgess, Cathy - In: International Journal of Contemporary Hospitality Management 6 (1994) 5, pp. 09-13

The hotel controller′s role has changed substantially over recent years, largely as a result of the economic recession, for which new skills and knowledge are required. Focuses on the lack of education and training for those currently in employment within the industry: current industry...

Persistent link: https://www.econbiz.de/10014763301

Budget Hotels – A Case of Mistaken Identity?

Roper, Angela; Carmouche, Rita - In: International Journal of Contemporary Hospitality Management 1 (1989) 1

as it implies a homogeneous product when, in fact, “budget” hotels are highly segmented. The major segments are …

Persistent link: https://www.econbiz.de/10014763519

Career Paths in American Luxury Hotels: Hotel Food and Beverage Directors

Nebel, Eddystone C.; Braunlich, Carl G.; Zhang, Yihong - In: International Journal of Contemporary Hospitality Management 6 (1994) 6, pp. 3-9

food and beverage directors of four and five star hotels in America to obtain a clear understanding of the career histories …

Persistent link: https://www.econbiz.de/10014763309

The role of culture and purchase motivation in service encounter evaluations

Mattila, Anna S. - In: Journal of Services Marketing 13 (1999) 4/5, pp. 376-389

This study was developed to shed some light on the role of culture and purchase motivation in influencing consumers’ evaluations of services. More specifically, the goal was to contrast Asian and Western travelers’ perceptions of brief, routine‐type service encounters in a hotel context....

Persistent link: https://www.econbiz.de/10014905650

Front‐office Staff Selection Techniques

Waryszak, Robert Z.; Bauer, Thomas G. - In: International Journal of Contemporary Hospitality Management 5 (1993) 4

Reports a study of selection techniques used for front‐office staff recruitment in hotels and motels in the state of … Victoria, Australia. A survey of 172 establishments with more than 30 rooms indicated that the most frequently used techniques …

Persistent link: https://www.econbiz.de/10014763270

Strategic issues faced by Ontario hotels

Lu, Zhen; Chiang, Denise - In: International Journal of Contemporary Hospitality Management 15 (2003) 6, pp. 343-345

and strategies implemented by Ontario hotels. The results showed that the most concerned issues by the Ontario hoteliers …

Persistent link: https://www.econbiz.de/10014762617

Motel Advertising: Practices and Themes

Lowe, Larry S.; Kruger, Allen - In: International Journal of Contemporary Hospitality Management 3 (1991) 1

This study addressed the advertising practices and advertising themes of a random sample of 269 US motel operations. Motel advertising practices were advertising to sales ratios, agency use, media use, satisfaction with advertising, dominant advertising themes, perceptions of advertising...

Persistent link: https://www.econbiz.de/10014763213

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