Bulchand‐Gidumal, Jacques; Melián‐González, Santiago - In: Journal of Hospitality and Tourism Technology 2 (2011) 3, pp. 235-245
Purpose – The purpose of this paper is to analyze whether offering free Wi‐Fi improves hotels' online ratings, which are considered a measure of customer satisfaction. Design/methodology/approach – Empirical research was conducted using the salient features of downloaded reviews (e.g....