Handbook of Tourism Economics: Analysis, New Applications and Case Studies provides an up-to-date, concise and readable … coverage of the most important topics in tourism economics. It pays attention to relevant traditional topics in tourism … applications of economic analysis to tourism policy and constructive assessment of contemporary thought about tourism economics …

Purpose This study aims to investigate the factors that drive the tourist customer experience around theming. Theming … were found to be the most important drivers for the customer experience. Theming was less reliant on design and music … when designing themed experiences. Originality/value Theming has received little attention in the research literature. This …