Baptista Alves, Helena Maria; María Campón Cerro, Ana; … - In: Journal of Place Management and Development 3 (2010) 1, pp. 22-37
Purpose – The purpose of this paper is to explore the impact that an event such as the Cherry Festival, organized by the municipality of Fundão (Portugal), can have in a rural area. Design/methodology/approach – To obtain a complete picture of the impact of the Cherry Festival on Fundão,...