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Purpose: This study explores the COVID-19 pandemic on the tourism sector and tourist destinations by expanding the … Tourism Area Life Cycle (TALC) model, thus providing a more comprehensive understanding of the pandemic's influence on … destination and insights for developing effective revitalization strategies for tourism destinations. Design …
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Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the … determi-nants of brand love in wine tourism. Using survey data from wine tourists in Portugal, a structural equation modelling … insights. The results show that the wine tourism enhances brand love. This implies that emotions (i.e., a sense of belonging …
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This study serves a dual purpose: firstly, to identify the pivotal architectural components within wine tourism … exploration of the nexus between wine tour-ism drivers and consumer experiences. The most influential drivers shaping memora …-ble wine tourism encounters that we identified are "people" and "wine", predominant-ly associated with the escapist and …
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