Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 32-54
This article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intolerance, ethics, and risk aversion. It also impacts consumer attitude toward religious products and...