European business environment is experiencing major changes. The process of integration in Europe, the GATT agreements, the developments in Eastern Europe, and above all, global competition are pushing European businesses to become more competitive. One area that is receiving increasing...

Purpose – The purpose of this paper is to examine and discuss the responses and strategies firms use in relation to their supply base when dealing with current trends in the business landscape, and the different options that they have. Design/methodology/approach – The paper draws on case...