The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...

This paper analyses the evolution of food retailing and describes how metaverses impact on it considering that retailers could be present in three different, but intertwined spaces. Our analysis deals with the major promotional issues, challenges and opportunities faced by traditional retailers,...