O′Brien, Elaine M.; Deans, Kenneth R. - In: Marketing Intelligence & Planning 13 (1995) 2, pp. 47-52
Presents the viewpoints of both students of marketing and employers of these students, in an attempt to ascertain if we … business degree, and the employers requiring students with a solid grounding in the essentials of business coupled with … focuses on recent employers of marketing graduates and their expectations and understanding of what a graduate should offer …