van Riel, Allard C.R.; Semeijn, Janjaap; Hammedi, Wafa; … - In: Management Decision 49 (2011) 5, pp. 762-783
Purpose – Decision‐making in early stages of technology‐based service (TBS) innovation projects proves to be … challenging. Current failure rates in service innovation are high, while the investments in innovation projects are substantial … innovation project failure rates. Design/methodology/approach – Reviewing literature regarding service innovation, new product …