Purpose – This study aims to examine basic factors that may influence success of political marketing. Design/methodology/approach – Drawing on relevant literature, the author empirically tested the relationship between study variables on a sample of 650 Jordanian respondents. Findings –...

Purpose – This study aims to examine basic factors that may influence success of political marketing. Design/methodology/approach – Drawing on relevant literature, the author empirically tested the relationship between study variables on a sample of 650 Jordanian respondents. Findings –...

"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...