Pakistan is a huge consumer market, where very little is known about the aspects of consumers in online shopping environment. Consumer demographics such as gender are important factors in determining behaviour of individuals towards online shopping. This study finds relationships between gender...

Purpose – The aim of this study is to find out the type of motivation that provokes an individual to trust and use the internet banking system in a low income country. In this paper, extrinsic motivation and intrinsic motivation are studied that may build trust in an individual to accept...