Showing 131 - 140 of 7,606
Researchers within the business‐to‐business relationship literature have argued that the loyalty concept is only partially understood, and, consequently, call for an increased attention to identify the interaction needs of the customers as well as customers’ perception of the relationship....
Persistent link: https://www.econbiz.de/10014842717
International trade shows have become a significant promotional tool for exporters. However, little academic research has been used to examine the role of trade shows within marketing. Reviews the extant literature and develops a new framework of trade show participation modes (i.e. exhibitors...
Persistent link: https://www.econbiz.de/10014827722
Purpose – Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry. Therefore, how to identify such consumers is an important question. Shankarmahesh’s (2006) review reveals...
Persistent link: https://www.econbiz.de/10014828224
decision effectiveness. Design/methodology/approach – The authors used a large‐scale empirical survey among 306 buyers to … supplier selection decision, and carefully choose the correct debiasing tactics when selecting suppliers. Originality …
Persistent link: https://www.econbiz.de/10014793890
Purpose – The purpose of this research is to investigate the direct and interaction effects of managers' tactics to deal with time pressure on behaviors and relational norms across transactional and collaborative buyer‐supplier relationships. Design/methodology/approach – This research...
Persistent link: https://www.econbiz.de/10014793901
between industrial buyers and sellers. Based on case studies of eight manufacturing firms, industrial buyer …
Persistent link: https://www.econbiz.de/10014793944
function and on the nature of the relationships between buyers and suppliers. Using the Interaction Model of the IMP Group as a … loyalty. For the last decade, suppliers of freight transport services have been operating in competitive markets in which … transport buyers, their qualifications, the annual sum spent on transport and the contribution of the cost of haulage to the …
Persistent link: https://www.econbiz.de/10014793967
Analyses the dimensions of service in the co‐operative buyer‐supplier interaction and presents an interpretative scheme which links some of the basic service management concepts with some critical aspects in the current supply environment. On the basis of the results from a case study of the...
Persistent link: https://www.econbiz.de/10014794034
reliability of the supplier is the next most important aspect. Suppliers need to design their offers to these organisational … buyers, with due consideration of these criteria. Along with these, the offer also needs to project the supplier's proven …
Persistent link: https://www.econbiz.de/10014798747
impact that modularization is likely to have on the value‐adding processes of key component suppliers. In addition, a … reclassification of the term “first‐tier” supplier is proposed with a view to exploring the attributes necessary for such suppliers to …
Persistent link: https://www.econbiz.de/10014789626