Azzone, Giovanni; Bertelè, Umberto; Rangone, Andrea - In: Management Decision 33 (1995) 9, pp. 57-62
Draws attention to the recent emergence of a new model of how firms compete – known as the resource‐based approach – which views the firm as a set of critical resources, defined as resources which are scarce, defendable, difficult to market and initiate and hence usable as the basis for...