Most research studies in health information searching behaviour are conducted in developed countries. Little is known with strong governmental support in healthcare initiatives it is interesting to take note of the general information searching practices of citizens in the Middle East and North...

Purpose: The purpose of this paper is to explore the work-life (WL) experiences of live-in women migrant domestic workers (MDWs), who represent a significant proportion of migrant workers globally. MDWs play a key role in enabling the work-life balance (WLB) of others, namely the middle-class...

Purpose: Target markets of new product brands (niche customers) differ from those of existing product brands (mainstream customers) using conventional new product brand development strategy. The purpose of this paper is to contend that acculturation in the form of cultural pluralism exists in...

Markets have become global, with competition and pressure arising from various sources and with increasing rapidity. The competitive reality of the 1990s takes for granted many of the old concerns such as quality and low costs as mere starting points in the struggle for survival rather than as...

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A thesis submitted in partial fulfilment of therequirements of the University of Wolverhamptonfor the degree of Doctor of Philosophy