With the increasing interest in business relationship issues, relationship value has emerged as an important aspect. What makes a business relationship valuable for the standpoint of the customer has become critical for supplier. The present paper reviews the alternative conceptualizations and...

Purpose ? The aim of this paper is to examine the process of change in an Australian not-for-profit organization, from a cash-based to an accrual-based accounting system. Its particular focus is the relationship between the image portrayed by accrual accounting adoption and the technical...

The purpose of this paper is to extend marketing knowledge into perceived risk in online transactions beyond the current positivistic, hypotheses-driven research by providing qualitative insights into how individuals construct their accounts of perceived risk online. Additionally, the study...

Purpose: The purpose of this paper is to expose the impact of the shortage of senior academics,particularly professors, in Australian accounting schools, to relate the way one school addressed this shortage through a mentoring scheme, and to challenge existing institutional...

This paper identifies implementation difficulties associated with multichannel marketing as perceived by senior marketers. While, multichannel marketing is being increasingly used because of its revenue enhancing and cost reduction opportunities, it appears more difficult to implement than...

In arguably the most dynamic period in the history of marketing, and in particular the management of marketing communication, the challenges and opportunities presented by online marketing are both immense and unprecedented. In an effort to understand how these challenges are perceived at the...

The aim of this study was to explore the utility of strategic implementation theory as a guide for dealing with issues marketers face when implementing multichannel marketing. Although marketers attempt to harness the potential of emerging marketing channels, implementation is proving difficult....

The purpose of this case study is to understand what influences patient decisions to go to the emergency room. This case study is discovery oriented, listening to patient perspectives and providing a model for health care providers and policy makers to discuss. The research setting is a regional...

The purpose of this case study is to understand what influences patient decisions to go to the emergency room. This case study is discovery oriented, listening to patient perspectives and providing a model for health care providers and policy makers to discuss. The research setting is a regional...

The Lean Startup approach revealed around 2011 came as a novelty in the field of entrepreneurial management. The abbreviated version of the principles that mold the entire concept, states that instead of spending years developing a product towards perfection, a product that in the end might not...