Svensson, Göran; Slåtten, Terje; Tronvoll, Bård; … - In: Marketing Intelligence & Planning 26 (2008) 2, pp. 131-144
Purpose – The aim is to describe the “empirical characteristics” of the “top” journals in mainstream marketing by assessing selected journals with respect to: the proportion of “empirical” versus “non‐empirical” contributions; the proportion of national versus international...