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Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals....
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Purpose – The purpose of this paper is to describe selected journals in logistics management in terms of: the proportion of different “empirical” contributions; the proportion of national versus international research data; the geographical origin of research data; and the authors'...
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Purpose – The aim is to describe the “empirical characteristics” of the “top” journals in mainstream marketing by assessing selected journals with respect to: the proportion of “empirical” versus “non‐empirical” contributions; the proportion of national versus international...
Persistent link: https://www.econbiz.de/10014946100