Purpose: This paper aims to investigate place-based loyalty schemes and place marketing. It focuses on the practical issues of implementation and use as perceived by place managers and businesses. Design/methodology/approach: The investigation incorporated a three-stage procedure: focus group,...

Purpose: The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach: Data were collected thorough 34 in-depth face-to-face interviews with university students,...

Purpose - This paper evaluates the comparative progress of Asda in the UK since its surprise takeover by Wal-Mart in 1999. Wal-Mart expected to become the #1 retailer in the UK and many commentators saw massive problems ahead for local retailers. These expectations were not met; this paper...

Purpose: To investigate the levels of store-switching for main food shopping consequent on a change in operator for a major superstore. To account for differences amongst switchers and non-switchers and to confirm/reject previous research findings.Design/methodology/approach: A two-phase random...