Investigates performance relationships for interfunctional process integration and specific logistics interface … between marketing, production, and new product development, as a potential source of competitive advantage. In terms of … relatively neglected areas of logistics boundary spanning and production customer service also deserve attention.  …

Focuses on the logistics‐marketing interface and possible mechanisms for enhancing co‐ordination between the two … functions. A comparison of both logistics and marketing practitioners reveals that there were minimal differences in the usage … marketing and logistics can be made relatively quickly and at a relatively low cost. Concludes with a discussion of managerial …

production control. But the most significant relationship in the logistics of marketing. Over the goals and objectives of … logistics and marketing, in fact, are part of a single process customer satisfaction. So, in this article the relationship … marketing and logistics in the enterprise from the point of convergence of interests of producers and consumers. Determined and …

research by developing the role of intra-organizational coordination of marketing, logistics and purchasing to improve the … customer value. An exploratory research is done on relationships that link logistics, marketing and purchasing. The nature and …

organizational management into general management, management of logistics and management of production which demands a new …

sharing of marketing and logistical resources. This paper aims to discuss the integration of sales staff, communication and … different channels difficult and threatens marketing and logistical sharing. Practical implications The integration process is …. This requires an organisational interaction between marketing and the supply chain activities. Originality/value The paper …