MONER-COLONQUES, Rafael; SEMPERE-MONERRIS, José J.; … - Institut de Recherche Économique et Sociale (IRES), … - 2002
We propose a non-cooperative game in order to emphasize the srategic rationale in shaping the distribution system. Compared with the received literature, we let manufacturers select which retailer(s) will market their respective brand. This, together with retailers possibly being multi-product...