Purpose – The purpose of this research is to explore the incentives to export that Lebanese entrepreneurs face when engaging in international business. Design/methodology/approach – The study was based on an empirical investigation of the incentives to export that Lebanese firms face when...

Purpose – This paper aims to determine the importance of the human touch in customer service interactions. Design/methodology/approach – The paper is based on two original studies using tech-savvy respondents, utilizing a survey and scenario-based research. Findings – The paper finds that,...

Purpose – The objective of this paper is to develop a better understanding of brand engagement by examining two of its antecedents: design benefits and consumer emotions. The authors explore the relationship between design and brand engagement and advance a model with emotional responses as...