McNair, C. J.; Polutnik, Lidija; Silvi, Riccardo - In: European Accounting Review 10 (2001) 1, pp. 33-50
Understanding of the relationship between the costs of the firm and the value the firm provides to its customers is the key to the ability of the firm to reach its profit potential. From this perspective the firm needs to have a thorough understanding of its activities, their costs and their...