Leithold, Nick; Woschke, Tino; Haase, Heiko; Kratzer, Jan - In: Benchmarking: An International Journal 23 (2016) 1, pp. 262-284
Purpose – This study analyses new product development (NPD) processes of small- and medium-sized enterprises (SMEs). The purpose of this paper is to find successful innovation processes of SMEs on the one hand, and to reveal starting points to further improve these processes on the other....