Purpose – The increase in international trade, the advances in technology, the growing importance of the emerging markets are the main factors that have contributed to the explosion of counterfeiting experienced in recent years, estimated to be valued at about 5-7 per cent of the world trade....

Purpose – The purpose of this paper is to investigate the competitive position of the company Inditex in the period 1990-2013 as a case study, identified by academics and professionals as a successful company. The analysis has focussed on the comparison of Inditex with its competitive...

Purpose – The purpose of this paper is to validate that young American experiencers perceive cashmere as the most luxurious animal fiber, to investigate if because expensive it is perceived as more luxurious (Veblen theory), to learn how they know about its intrinsic values, lastly to explore...

Purpose The purpose of this paper is to explore how tracking of products by the use of radio frequency identification (RFID) technology may describe customer behaviour in real-time. Design/methodology/approach The study was conducted as a field experiment, where a commercially available RFID...

Purpose The purpose of this paper is to analyse whether the adoption of e-commerce improves company business, innovation and operational performance and whether sales internationalisation might moderate this relationship. Design/methodology/approach The research is based on a survey within the...

Outlines a new approach for managing brands that brings the process into line with recent advances in the management of flatter, customer‐facing organizations. Argues that the traditional marketing and brand‐building approach, characterized by a narrow, product‐focussed selling...

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Author -- Part 1 Understanding Global Supply Chain Engineering -- 1 Introduction to the Fourth Industrial Revolution and the Supply Chain -- 1.1 Introduction -- 1.2 Other Industrial Revolutions --...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- The future is now -- Part 1 Lean and supply chain management principles -- Chapter 1 Introduction to Lean and supply chain principles -- Chapter 2 Just-in-time -- Just-in-time manufacturing --...

It is commonly recognized that logistics has become a major strategic issue for all companies, whether they are part of the primary, secondary or tertiary sector. Faced with the external pressures of globalization and competition, logistics optimizes processes and reduces production and delivery...

This book answers the following five fundamental questions: What are the tangible and intangible benefits of moving towards a Green Supply Chain? What are the costs, both direct, and indirect? What influence do we have over our suppliers, their suppliers and our customers that would allow us to...