Zairi, Mohamed - In: The TQM Magazine 6 (1994) 4, pp. 06-08
Discusses the current confusion over the meaning of total quality management (TQM). Failure associated with TQM … implementation is often due to the failure of managers to introduce it effectively. TQM is being demanded by customers, even in …. There is a need to develop more university and college courses on TQM and related areas. In Japan, the philosophy of TQM is …