Hollins, Bill - In: The TQM Magazine 7 (1995) 2, pp. 33-35
Argues that 99.9 per cent quality is not enough. Especially in products in which the safety of the consumer is at stake …, the only acceptable level of quality is total. Consumers are also requiring products to be easy to use. An increasing … number of companies are beginning to realize this is not just part of the manufacturing process but has to start with the …