Suh, Taewon; Jung, Jae C.; Smith, Bruce L. - In: The Learning Organization 19 (2012) 5, pp. 428-439
Purpose – This study aims to investigate creativity‐related determinants of learning in the context of business …, agency creativity, campaign creativity, and perceived performance. The study involved conducting a questionnaire survey in … result of the creative process of the agency and the creativity of the service outcome itself. Client learning from marketing …