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The effect of word-of-mouth on consumer emotions and choice : findings from a service industry
Martensen, Anne; Grønholdt, Lars - In: International journal of quality and service sciences 8 (2016) 3, pp. 298-314
Persistent link: https://www.econbiz.de/10011623923
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Perceived fairness, emotions, and intention of fast food chain restaurants customers in Indonesia
Budiyanti, Hety; Patiro, Shine Pintor Siolemba - In: Gadjah Mada international journal of business 20 (2018) 2, pp. 229-253
Persistent link: https://www.econbiz.de/10011982582
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Why purchase generic medicine? : a theory of planned behavior perspective
Malathi, A.; Jasim, K. Mohamed - In: Global business and organizational excellence : GBOE 43 (2024) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10014439914
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The CSR imperative : how CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness
Markovic, Stefan; Iglesias, Oriol; Qiu, Yuqian; … - In: Business & society 61 (2022) 7, pp. 1773-1803
Persistent link: https://www.econbiz.de/10013396347
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Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin; Enginkaya, Ebru - In: The journal of services marketing 37 (2023) 6, pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
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Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image
Tuisku, Outi; Ilves, Mirja; Lylykangas, Jani; Surakka, … - In: International Journal of E-Business Research (IJEBR) 13 (2017) 4, pp. 1-14
. The results suggest that the emotions evoked by eWOM play a key role in product image. A practical implication for …
Persistent link: https://www.econbiz.de/10012044309
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Effects of electronic word-of-mouth on the potential customer’s emotions and product image
Tuisku, Outi; Ilves, Mirja; Lylykangas, Jani; Surakka, … - In: International journal of e-business research : an … 13 (2017) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10011764334
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Emotional expressions in online user reviews: How they influence consumers' product evaluations
Kim, Junyong; Gupta, Pranjal - In: Journal of Business Research 65 (2012) 7, pp. 985-992
consumers attribute the negative emotions to the reviewer's irrational dispositions. However, positive emotional expressions in … the positive emotions to the product. Next, when multiple convergent emotional expressions are present in multiple user …
Persistent link: https://www.econbiz.de/10011050087
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Pressing the play button : what drives the intention to play social mobile games?
Erturkoglu, Zeynep; Zhang, Jing; Mao, En - In: International journal of e-business research : an … 11 (2015) 3, pp. 54-71
Persistent link: https://www.econbiz.de/10011306284
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Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715