Access to foreign markets is increasingly critical to the U.S. as global competition increases. Past efforts by the U.S. to penetrate the Japanese market have often focused on overcoming formal trade barriers including tariffs, quotas, and product standards. Although this form of intervention...

This study expands the traditional TAM by considering direct and mediating effects of users’ psychological factors on the adoption of e-service innovations. Specifically, this study proposes the influential paths from innovation design characteristics to innovation adoption through user...