Aksoy, Safak; Kaynak, Erdener - In: International Marketing Review 11 (1994) 2, pp. 16-32
Probes the export behaviour of fresh fruit‐and vegetable‐marketing firms in an international context. The case study … with reference to general theory of export marketing. … Pear Marketing Board), Turkey, and South Africa (The Outspan Organization and Unifruco Ltd). Identifies selected firms …