Colla, Enrico; Ruiz-Molina, Maria Eugenia; Chastenet De … - In: International Journal of Retail & Distribution Management 47 (2018) 7, pp. 733-751
Purpose: The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment...