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/methodology/approach – The study drew upon existing literature in the areas of ethics, social responsibility, shopping and store image to … findings of a preliminary investigation to establish the key E&SR factors affecting grocery shopping behaviour. Design …
Persistent link: https://www.econbiz.de/10014987116
Consumer purchase decisions can be influenced by many emotions, including guilt. Guilt which enters into the consumer purchase decision is identified as “consumer guilt” and may provide opportunities for marketers to influence the consumer decision process. A negative emotion which results...
Persistent link: https://www.econbiz.de/10014849107
This study analyzes the marketing ethics decision‐making process of Middle‐Eastern marketers. In particular, it … examines the relative influences of ethical perceptions, perceived importance of ethics, and age on ethical intentions of …. Perception of ethical problem and ethical intention were operationalized by means of two marketing ethics scenarios. Age of …
Persistent link: https://www.econbiz.de/10014827263
Decisions relating to adoption and use of just‐in‐time (JIT) are typically based on economic considerations. Experience with JIT systems indicates that certain non‐economic issues can arise which affect long‐term profitability. Suggests that stakeholder theory be used to consider JIT...
Persistent link: https://www.econbiz.de/10014824620
In a growing atmosphere of mistrust of many transnational corporations, there is a recognized need for holding them accountable. The world community has often been betrayed by corporations which make decisions affecting the lives of many, but concentrate the power of decision making in the hands...
Persistent link: https://www.econbiz.de/10014883031
Societal marketing emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. While the societal marketing concept has attracted its adherents and critics, the literature on societal marketing has remained sketchy and underdeveloped, particularly with...
Persistent link: https://www.econbiz.de/10014722027
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...
Persistent link: https://www.econbiz.de/10015012469
Using ethical considerations in strategic decision making will result in the development of the most effective long term and short term strategies. Specifically, ethical criteria must be included as part of the strategic process in before‐profit decisions rather than after‐profit decisions...
Persistent link: https://www.econbiz.de/10014933909
Persistent link: https://www.econbiz.de/10014923096
create an enhanced shopping experience by moving beyond simple POP displays and signage, where “minor plus est”, through to …
Persistent link: https://www.econbiz.de/10014803413