Kang, Minjeong; Johnson, Kim - In: Journal of Fashion Marketing and Management: An … 13 (2009) 1, pp. 37-48
sample of 246 undergraduates studying in the USA completed a questionnaire that contained measures of apparel returns … predictors of frequency of apparel returns. Fashion innovativeness was not significantly related to participants' apparel return … and to make informed decisions about developing optimal return policies that prohibit excessive product returns yet do not …