Presents results of a recent small‐scale survey, carried out among young people in the UK, to examine the proposition that consumers tend to reduce spending on clothing before cutting back on other items, in times of economic recession, and also to examine those consumers' attitudes to debt...

Examines the history and economics of the credit card before describing the origins of the affinity card concept both in the USA and the UK. Explores different strategies of some major UK affinity card issuers and the aspirations of the affinity groups with whom a mutually beneficial...

Compares the affinity credit card markets in the USA and the UK, focusing on the members of the partnership trio: charities, card issuers and cardholders. The affinity card market in both the USA and the UK is expanding rapidly. Explores the motivations for entering the partnerships and the...

The credit card industry in the UK has a growing number of affinity cards, some of which are specifically aimed at the alumni of universities. Discusses the evolution of the relationship between the university alumni officers and the credit card issuers responsible for the alumni affinity cards....

Purpose – This article aims to examine positioning strategies of international and multicultural‐oriented service brands. Design/methodology/approach – Following review of the literature and pilot study, three main populations (executives and experts, companies' marketing communications,...