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Spotts, Harlan E.; Lambert, David R.; Joyce, Mary L. - In: Journal of marketing education : JME (1998), pp. 210-218

Persistent link: https://www.econbiz.de/10007347995

Joyce, Mary L.; Lambert, David R. - In: International journal of retail & distribution management 24 (1996) 1, pp. 24-33

Persistent link: https://www.econbiz.de/10006479398

Lambert, David R. - In: California management review 21 (1979) 4, pp. 70-75

Persistent link: https://www.econbiz.de/10003613019

Lambert, David R. - In: Economic inquiry : journal of the Western Economic … 18 (1980) 1, pp. 144-150

Persistent link: https://www.econbiz.de/10002389013

Lambert, David R. - 1974

Persistent link: https://www.econbiz.de/10004853395

Allen, Bruce H.; Tatham, Ronald L.; Lambert, David R. - In: Industrial marketing management : the international … 5 (1976) 5, pp. 243-248

Persistent link: https://www.econbiz.de/10001836907

Yamamoto, Mel; Lambert, David R. - In: The journal of product innovation management : an … 11 (1994) 4, pp. 309-324

Persistent link: https://www.econbiz.de/10006342743

O'Neill, Regina M.; Lambert, David R. - In: Psychology & marketing 18 (2001) 3, pp. 217-238

Persistent link: https://www.econbiz.de/10006980224

Reddy, N. Mohan; Lambert, David R.; Cort, Stanton G. - In: Journal of Business Research 17 (1988) 4, pp. 349-361

Persistent link: https://www.econbiz.de/10005473732