Purpose – Examines the application and nature of parenting advantage within the context of luxury fashion conglomerates principally as a means of understanding the synergistic benefits that accrue as a result of brand consolidation within the sector. Design/methodology/approach – Derived...

Fashion companies consistently prove to be the most prolific and successful of the internationalretailers. Success is attributed to small format size, single brand emphasis and economies offormat replication. These factors contain the costs, and risks, of foreign market expansion.Evidence from...

Purpose – To explore the factors crucial to international fashion retailer success and evaluate how internationalisation could be controlled efficiently by a firm. Design/methodology/approach – The study adopts a qualitative approach in the form of case studies of two international fashion...

Purpose – The paper aims to define the components crucial to international fashion retailer success and to establish how these components may be practically managed by a firm in order to achieve success. Design/methodology/approach – The paper employs a case study approach. Findings – The...