Many factors affect the store patronage decision, e.g. location, service levels, pricing policies, merchandise …: crowd density, staff attitude and training, store layout/relocation, impulse purchasing pressure, location, product …

Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these …

In the turbulent world of fashion retailing, competitive advantage is achieved by first targeting not simply in terms … of demographics but also in terms of lifestyle and attitude to fashion, and secondly by creating a store image congruent … image questionnaire which was administered to customers of a well‐known retail fashion chain in the UK are presented …