Sales and market share of store brands have been growing significantly at the expense of national brands. The decision … for the existence of asymmetric price competition between store brands and national brands. The article proposes and … the decision to buy the store/national brand is not influenced by the store brand’s price or price promotions, or the …

fashion designer’s brand. Initial exploratory research revealed that there were 114 international fashion design houses … order to acquire capital to enable this expansion, over 60 per cent of all fashion designers are now public limited … ultimately dilute the brand’s value.  …

singular in the sense that this paper shows the existence of consumers who can afford the prices of luxury fashion brands but …/methodology/approach – A total of 37 in‐depth interviews were conducted with women who owned both originals and counterfeits of luxury fashion … questionable behavior. The consumption of counterfeit luxury brands serve consumers a self‐concept expressive function (by helping …

counterparts. Results indicate that it is unlikely that French retailers will develop store brands on the scale of Sainsbury … French retailers using own brands as a defensive strategy to combat strong national brands. The exceptions are companies …

The marketing of own brands is a feature of modern multiple retailing. Retailers can create brand image by advertising … brands sold via those same retailers. Despite their inherent advantage in managing brands, retailers have often chosen to ape … the presentation of established brands. Affronted brand owners can sue under British law for “passing off”, but the …