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The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie; Berry, Christopher; Horen, Femke van - In: Journal of business research : JBR 99 (2019), pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
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How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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Influence of individual characteristics on whether and how much consumers engage in showrooming behavior
Dahana, Wirawan Dony; Shin, HeeJae; Katsumata, Sotaro - In: Electronic commerce research 18 (2018) 4, pp. 665-692
Persistent link: https://www.econbiz.de/10011936273
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Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.; Priyadharshini, K. - In: International journal of retail & distribution management 45 (2017) 6, pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
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Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
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Analysing customer responses to migrate strategies in making retailing and CRM effective
Gupta, Gaurav; Aggarwal, Himanshu - In: International journal of Indian culture and business … 12 (2016) 1, pp. 92-127
Persistent link: https://www.econbiz.de/10011618213
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Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald - In: Journal of business economics : JBE 87 (2017) 3, pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
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Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria; Melia, Monia; Colurcio, Maria - In: Fashion branding and communication : core strategies of …, (pp. 41-72). 2017
Persistent link: https://www.econbiz.de/10014547469
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The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn; Lamey, Lien - In: Journal of marketing 87 (2023) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
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The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408