Corporative identity, image and reputation represent intangible assets which have greater and greater importance for … the competitive character of the organizations as the modern economies advance to tertiarisation. The corporative identity …

Purpose The purpose of this paper is to understand how family businesses (FBs) build their collective identity through … Findings based on the stories of the eight interviewees (voice) suggest that the FB identity was initiated by the founder’s way … to grow the business (fictionality). In turn the family shaped the identity of the FB, being reshaped by the stories …

in a remote collaborative autoethnography by highlighting its emotional, identity-related and power-laden nature.  …