Sunder, Shyam; Cronin, Matthew; Filer, Darrin; Kraut, Robert - School of Management, Yale University - 2002
human attention is relatively fixed. Markets are a social institution for efficiently balancing supply and demand of scarce … the demand for attention continues to increase rapidly with the volume of information and communication, the supply of … signal of importance. These studies suggest markets for attention have potential, but their design needs more work. …