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Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
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Luxury wine brands as gifts: ontological and aesthetic perspectives
Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-271
Persistent link: https://www.econbiz.de/10009286527
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.; … - In: Business horizons 53 (2010) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
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Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.; Pitt, Leyland F.; Parent, Michael; … - In: California management review 52 (2009/10) 1, pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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It's a secret : marketing value and the denial of availability
Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Luxury wine brand visibility in social media: an exploratory study
Reyneke, Mignon; Pitt, Leyland; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10008887298
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Luxury wine brand visibility in social media: an exploratory study
Reyneke, Mignon; Pitt, Leyland; Berthon, Pierre R. - In: International Journal of Wine Business Research 23 (2011) 1, pp. 21-35
Purpose – The purpose of this paper is to address the visibility of luxury wine brands, in particular the Bordeaux first growth brands in social media. Design/methodology/approach – The paper uses data from howsociable.com to portray similar luxury wine brands in multi‐dimensional space....
Persistent link: https://www.econbiz.de/10014814140