Purpose – This paper seeks to explore whether a wine steward can affect wine sales in a restaurant, and to explore a theoretical framework that may eventually lead to more efficient application of wine stewards. Design/methodology/approach – The authors reviewed ten months of wine sales from...

Purpose – The purpose of this paper is to present recommendations for future growth and continued success of wine and culinary tourism in the Niagara region. Design/methodology/approach – Through industry interviews with practitioners, researchers and stakeholders the recommendations of this...

Purpose – The purpose of the paper is to identify and measure the main standards of the wine lists of upscale restaurants. Design/methodology/approach – Wine lists of a sample of 50 upscale restaurants were analyzed. A cluster analysis was performed. Findings – Three differentiated...

Purpose – The remarkable growth of wine tourism in recent decades has created opportunities for rural communities to diversify and stimulate development, and for travellers to enjoy an activity that brings together educational and gastronomic experiences. However, still today many areas around...

Purpose – This paper aims to investigate how the 18‐ to 30‐age group currently interacts with wine in a variety of settings. It seeks to establish how young adults in the UK currently perceive, use, purchase and consume wine. This is the next generation of UK wine consumers....

Purpose – Wine tourism is emerging as a lucrative industrial sector, capable of generating considerable economic development, and there are numerous wine‐producing regions that would like to become new tourist destinations. To do so the agents involved must know the incentives for and...

Purpose The purpose of this study was conducted to investigate the moderating effects wine destination attributes have upon the negative impacts of travel constraints on consumer’s intent to revisit wine regions and also assist wine destinations with the development of marketing strategies...

Purpose – The aims of this study were to investigate the influencing factors of wine tourism development in China, assess the marketing efforts made by the wine-tourism stakeholders, and provide constructive suggestions for the development of China's wine tourism. Design/methodology/approach...

Purpose – This paper has the purpose of introducing the inaugural issue of the International Journal of Wine Business Research after the re‐launch from the International Journal of Wine Marketing including rationale, scope, goals, and objectives. Design/methodology/approach – The paper...