of perceived product quality, relative price and risk on perceived product value and, ultimately, willingness to buy …

Purpose – This study endeavours to examine the influence of perceived product quality, relative price and risk … quality, risk and price, in an emerging market setting.  … relationships between perceived relative price and perceived product value, as well as between perceived product value and …

affected by these price effects, even in this setting where program eligibility is high, the transfer per household is sizeable …, and hence the supply influx is large. The exception is in remote villages, where the price effects (both the negative …