This paper examines how satisfaction, brand image, price, packaging and perceived quality influence brand loyalty. A … standardized regression estimates (SRE) and critical ratios. Price was the strongest predictor of brand loyalty followed by … packaging and satisfaction. Company image and perceived quality had no relationships with brand loyalty. Some of the findings of …

oligopolistic market where firms compete in price and quality and where consumers are heterogeneous in knowledge: some consumers … types of signalling equilibria are possible. Both are characterised by dispersion and Pareto-inefficiency of the price/quality … offers. But, better price/quality combinations are signalled with lower prices in one type and with higher prices in the …

disturbing factor in the progress of bussines activities, providing quality at the required standards is a sine qua non … order to achieve their strategic goals. For some companies, the cost of quality becomes a variable that must be downsized in … order to obtain a more considerable profit. For other companies instead, quality is the key which makes the difference. So …