tested in two markets (Canada and France) that present two different maturity stages. A survey of 367 actual users of mobile … countries (France and French Canada) which are different in terms of mobile market maturity stage. This may allow further …

sharing of marketing and logistical resources. This paper aims to discuss the integration of sales staff, communication and … different channels difficult and threatens marketing and logistical sharing. Practical implications The integration process is …. This requires an organisational interaction between marketing and the supply chain activities. Originality/value The paper …

provides interesting insights into the potential value of the adoption of entrepreneurial marketing by small wineries in France.  … marketing within the French wine industry. Design/methodology/approach – Following an initial review of the literature … describing the nature of entrepreneurial marketing and its potential application within the wine industry, a case study is …

perceptions when contemplating using terroir in a product description such as on wine labels or when developing marketing … understanding the value of terroir as a marketing attribute as well as the signals it represents for all user groups in the French …

habits of young adults market in France. Also SWOT, PESTLE, and Porter’s Five Forces were used in presenting a more … “Old Europe”. Originality/value – A fairly thorough account of the current state of affairs of the wine industry in France …

this unique product, “Le Champagne”, the region of France in which it is produced‐”La Champagne”, and its people, the … Champenois, are examined. Analysis is made of the marketing strategies and tactics that have led to champagne becoming one of the …