Kim, Daekwan; Basu, Choton; Naidu, G.M.; Cavusgil, Erin - In: Journal of Business Research 64 (2011) 8, pp. 879-886
Born-Global firms, a newly emerging organizational form targeting international markets as a primary source of business from their inception, have innovativeness, requiring an intimate knowledge of their customer, as a primary feature. This study explores how a Born-Global's customer orientation...